Dear Backpack

From the Streets to the Studio. Bold, expressive, and undeniably captivating — this capsule is an ode to the raw energy of the streets. It captures the vibrant pulse of city walls, where stories are told in layers of graffiti, torn posters, and spontaneous bursts of color. For Valeria Smith, Creative Director of Jackie Smith, these urban canvases were more than just a backdrop; they were a muse. What began as a series of photographs transformed into a creative journey, where each image was reimagined through digital collage — a harmonious blend of original photography, graphic design, and artistic flair.
The result? A collection of prints that pulse with life, each one a window into Valeria’s world — where the edge of the streets meets the precision of design.

Among these creations, the Dear Backpack stands as a true icon. Launched in 2017, it has become a signature piece, defined by its sleek silhouette and a striking oversized zipper that transforms function into a statement. Crafted from printed microfiber, it balances minimalist design with standout details, including custom ribbon straps for adjustable comfort and a discreet zippered pocket for keeping essentials close. It’s a perfect fusion of style and storytelling — an accessory that carries the energy of the streets wherever you go.